Alaska Library Association - Juneau Chapter

Next meeting:

 

• Tuesday, September 9th, 12-1, Alaska State Library.  Please come to the front desk on the 8th floor for directions, as the 7th floor conference room no longer exists. The meeting has been moved to the Silverbow Inn.  Please join us in the back room at 12 noon. 
• If you'd like to order lunch, please fax this in ahead of time, or email your order to me at libkitty at yahoo dot com by 10 am on the day of the meeting.  faxable-sandwich-form-2007.pdf

 

Publicity Tip of the Month

August 2008:

Check out the Delta Community Library home page, at http://192.234.143.155/common/welcome.jsp?site=100.  On it, they explain their internet services, among other things.  It’s simple and straightforward.  There are a few things I especially like about it:

• Their catchphrase “the Library is a 24/7 WIFI Hotspot - Laptops and Lattes welcome” is snappy and friendly.
• Their description of wired internet access is put positively, “Wired Internet use is up to 30 minutes, once per day” instead of “Wired Internet use is limited to…”
• They follow this up by asking for money, but in a straightforward way that doesn’t sound like begging, “your donations keep us connected.”  This gives the credit and responsiblity to the users.
• They know their audience, and put what’s important to them front and center, following up with other fun library services, such as a Knitting Circle, Book Club, Story Hour, and more.

 

July 2008:

From 6 Ways to Recycle Free Publicity, by Joan Stewart, the Publicity Hound

 

If you get on the radio or tv or in the newspaper, you can leverage this by including it in your signature file (the State Library has special signature files publicizing various things with our general email account).  The Publicity Hound recommends including the phrase, “’as featured in...’” and a link, if it’s online.  She has more publicity tips at her web page.

 

June 2008: What I'm Reading name tag.  See the template at: MyCurrentLibraryBookb.doc

 

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